Marketing leader presenting strategy results to a team

Fractional CMO

Fractional CMO for South African Businesses

Fractional CMO for South African Businesses

Fractional CMO for South African Businesses

Senior marketing leadership for part of the week: the strategy, the budget and the link between marketing and sales. Every engagement starts with a 90 day trial.

Book a 30 minute call

Business leader standing at the head of a boardroom table

What Your Fractional CMO Delivers

Marketing Strategy

A clear plan for who you sell to, what makes you different and which messages will move those buyers.

Budget and Channels

Your marketing budget directed to the channels that bring in leads, and cut from the ones that do not.

Agency and Team Leadership

Your agencies, freelancers and marketing staff briefed, managed and held to clear goals.

Marketing Linked to Sales

Agreed lead definitions, fast follow up and reporting on leads, pipeline and revenue influenced.

Your 90 Day Trial, Step by Step

01

01

Discovery and Audit
Discovery and Audit

We review your market, current marketing spend, channels and suppliers, and agree targets with you.

02

02

Plan and Launch
Plan and Launch

We set the strategy and channel plan, brief your suppliers and start reporting from the first month.

We set the strategy and channel plan, brief your suppliers and start reporting from the first month.

03

03

Review and Decide
Review and Decide

At day 90 we review results together and decide whether to continue, expand or stop.

At day 90 we review results together and decide whether to continue, expand or stop.

Senior Marketing Leadership, Without the Full Time Cost

01

Local Market Knowledge

02

Flat Fee Plus Commission

03

A Clear 90 Day Trial

Close up of a business handshake

Senior Marketing Leadership, Without the Full Time Cost

01

Local Market Knowledge

02

Flat Fee Plus Commission

03

A Clear 90 Day Trial

Close up of a business handshake

Senior Marketing Leadership, Without the Full Time Cost

01

Local Market Knowledge

02

Flat Fee Plus Commission

03

A Clear 90 Day Trial

Close up of a business handshake

What you get when you bring us in

Let's talk

Business owner thinking through a growth plan

A senior marketing leader for part of the week, without the cost of a full time CMO.

A marketing plan your whole team understands and can act on.

Clear briefs and accountability for your agencies and freelancers.

Reporting on leads, pipeline and revenue influenced, not only likes and impressions.

Marketing and sales working from the same targets and lead definitions.

A flat fee plus commission, so part of our fee is tied to the growth we help produce.

How a Fractional CMO Works With You

Book a call

Printed sales reports and a notebook on a dark desk

Strategy: a 90 day trial to audit your marketing, set the plan and point your budget at what works.

Growth: ongoing fractional CMO leadership, managing your channels, suppliers and reporting.

Leadership: a fractional CMO alongside a fractional sales team, so marketing and selling run as one.

Every package runs on a flat fee plus commission.

Pricing is shaped around your business, so we agree it together on a call.

Book a call and we will recommend the right level of support for your business.

FAQ

Frequent Questions

Frequent Questions

Have specific integration or advisory questions? Our team is ready to assist.

Get in Touch

Get in Touch

What does MBG do?

MBG is a Johannesburg based growth partner for South African businesses. We provide four core offerings: a fractional sales team, a fractional CMO, YEBO Africa AI (an AI customer acquisition system that answers and makes calls and automates WhatsApp conversations) and consultancy. We also offer Micro Investment network introductions.

What is a fractional CMO?

A fractional CMO is a senior marketing leader who works with your business part time. They set the marketing strategy, link marketing to sales and manage the people and suppliers who carry it out, without the cost of a full time executive.

Is YEBO Africa AI POPIA compliant?

YEBO Africa AI is built to align with POPIA, and customer conversations are handled in line with South African data protection rules.

What is a fractional sales team?

A fractional sales team gives your business dedicated sales reps, a CRM pipeline, a sales playbook and weekly reporting, managed by MBG, without hiring a full sales department. You get the capacity of a sales team for a flat fee plus commission.

How does the 90 day fractional trial work?

In the first weeks we learn your product, market and ideal client, then set up the CRM, playbook and targets. Reps then start prospecting and booking meetings, with weekly reporting from week one. At day 90 we review the results together and you decide whether to continue, expand or stop.

What does MBG's consultancy cover?

Practical, senior advice for growing South African businesses: scaling strategy, digital transformation, operational and software reviews, data governance aligned with POPIA, systems integration and network access. We plan the work with your management team and help put it into action.

Which languages does YEBO Africa AI speak?

YEBO Africa AI works in English and Afrikaans with a natural South African accent. More South African languages are in development.

How does the Micro Investment pillar work?

We do not run an investment fund and we do not take deposits. We evaluate promising businesses and introduce them to “The Book”, our private network of corporate decision makers.

What does MBG do?

MBG is a Johannesburg based growth partner for South African businesses. We provide four core offerings: a fractional sales team, a fractional CMO, YEBO Africa AI (an AI customer acquisition system that answers and makes calls and automates WhatsApp conversations) and consultancy. We also offer Micro Investment network introductions.

What is a fractional CMO?

A fractional CMO is a senior marketing leader who works with your business part time. They set the marketing strategy, link marketing to sales and manage the people and suppliers who carry it out, without the cost of a full time executive.

Is YEBO Africa AI POPIA compliant?

YEBO Africa AI is built to align with POPIA, and customer conversations are handled in line with South African data protection rules.

What is a fractional sales team?

A fractional sales team gives your business dedicated sales reps, a CRM pipeline, a sales playbook and weekly reporting, managed by MBG, without hiring a full sales department. You get the capacity of a sales team for a flat fee plus commission.

How does the 90 day fractional trial work?

We set up your CRM, playbook and reps first, then your fractional sales team goes live on your behalf. At day 90 we review the results together and you decide whether to continue. The trial runs on a flat fee plus commission.

What does MBG's consultancy cover?

Practical, senior advice for growing South African businesses: scaling strategy, digital transformation, operational and software reviews, data governance aligned with POPIA, systems integration and network access. We plan the work with your management team and help put it into action.

Which languages does YEBO Africa AI speak?

YEBO Africa AI works in English and Afrikaans with a natural South African accent. More South African languages are in development.

How does the Micro Investment pillar work?

We do not run an investment fund and we do not take deposits. We evaluate promising businesses and introduce them to “The Book”, our private network of corporate decision makers.

Dark executive boardroom in Johannesburg
Dark executive boardroom in Johannesburg

Start your growth plan today

Start your growth plan today

Book a 30 minute call about a fractional sales team, a fractional CMO or YEBO Africa AI.

Book a call

Book a call

Book a call

Book a call